Making Sales Your Personal Mission
Write a one-paragraph (one to three sentence) personal mission statement. The mission statement is the first step to planning. Check the annual reports or marketing materials for all the great companies and you will find their mission statements. It’s their reason for existence. Yours might read something like this:
I am committed to providing superior quality and service to satisfy my customers’ graphic arts needs. I wish to be recognized by my employer, competitors, fellow employees and customers as a salesperson who solves customers’ problems and contributes to the attainment of my customers’ and employer’s objectives.
Now, come on. Don’t just copy what I wrote. Think about why you do what you do. It better be more than “This is all I know and the only job I could get.” Every six-figure-plus print salesperson that I know has a fire in his/her belly for their professional sales role in the graphic arts industry.
Now, get out there—with that fire lit and burning white hot in your belly—and think up a great mission statement AND sell something!
Remember to come to a complete stop at stop signs and red lights. No texting while you’re driving, and if you have an important client phone call make or return, then pull over in a parking lot. I don’t want you arrested, maimed in an accident or injuring another driver (he may be a customer).
A Year of Selling Profitably
By Harris M. DeWese with Jerry Bray
Employ techniques and tools that turn weekly sales meetings into energetic learning experiences, resulting in a more enthusiastic, more motivated, and more effective sales force. Understand how these techniques and tools required to build successful marketing, sales and, ultimately, profits, will help you achieve “A Year of Selling Profitably.” Click to order a copy.
Harris DeWese is the author of "Now Get Out There and Sell Something." He is chairman/CEO at Compass Capital Partners and an author of the annual "Compass Report," the definitive source of info regarding printing industry M&A activity. DeWese has completed 100-plus printing company transactions and is viewed as the preeminent deal maker in the industry. He specializes in investment banking, M&A, sales, marketing and management services to printers.