Making It Happen
The past five years have been a major pain in the butt. There is, of course, a better word to use, but we still have regulations that limit our full freedom of speech. Not a bad thing, just a thing.
I think we need to move the argument away from print dying and changing, and realize that communications as a whole has been under attack. The attack is not going to provide defeat of the medium, but we need to bring the full pressures of the industry to bear for self/internal and exterior change—profit-based change—and reduced cost-based change.
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.