The Object of Print Buyers' Affection
What's clear to me about serious, professional print buyers is not so much their skill and savvy; rather, it's their affection for print.
I've been hanging around print buyers for 25 years, and I've noticed that when they talk about their work, they're animated. There's the thrill of the daily challenge — what jobs will surface today, how will I ever get all of this stuff done on time, can I trust that new printer, and so on and so forth. Every day's a new day — and usually an exciting one.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com