Lost Customers? Here’s How to Win ’em Back
Last week, FEI sales leader Zoot taught young salesman Ganymede how to fight prospect loyalty to an existing provider by establishing FEI as the number two choice. This week, Zoot gives his apprentice another valuable sales lesson: How to win back lost customers. Remember, fire = print.
Zoot was leaving FEI headquarters late one night when he noticed Ganymede, still in his office burning the midnight oil. (Literally. He had an oil-fueled torch at his desk).