Look Outside Your Own Hula-Hoop
Take a leaf out of the "Miracle on 34th Street" book—if you do not have it, send your customers to Macy’s—or in our case:
- a) Outsource it (and let’s face it, this is not a new concept to our industry), or
- b) Get your client in touch with a printer who has said capabilities.
But at any rate, make it your business to know what is available, what is new, and what will be happening next.
Digital is a huge part of our industry’s future. You should know by now that digital presses can run metallic inks (well, gold at least), offer tactile results with raised ink, create spot gloss varnish effects, emboss inline, add high gloss textured patterns and...oh so much more.
Think outside your own Hula-Hoop; don’t be caught out by your clients knowing more about what is available than you do.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.