‘Less Is More’ Design Trend has Implications for Printers
Attido’s graphic new corporate identity system screams strength and detail awareness. It oozes trust. It communicates the company’s goal-driven and solution-centered attitude.
At first glance, it might strike you as a bit simplistic (one color: black). But Bond, the Finnish brand agency and designer behind this identity package, is fully immersed in an evolving trend that has the potential to impact printers in a big way.
- Categories:
- Consumables-Paper - Offset
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
