Leave ‘Em Wanting More
“And how did he respond?” Ganymede asked.
“He called the same day, leading with ‘OK, tell me the rest of that story!’” Zoot exclaimed.
“Wow! I’ll have to try that out.”
The next time Ganymede ran into a high-potential prospect who wouldn’t return his calls, he tried the ‘half-story’ approach. Sure enough, the prospect called back, and Ganymede eventually closed the account!
Next week: Marka advises the tribe on how to avoid three common marketing mistakes.
Today’s FIRE! Point
Top prospect not returning your calls? Leave them wanting more by telling a “half story” on your next voicemail or e-mail, promising the rest of the story once they call back.