Lack of Affordable Resources is the Biggest Challenge SMBs Face with Online Marketing
Second, find a partner. You can't do everything and it's a waste of your time to try. Find a trusted provider who can give you just the services you need—no frills, and at a price you can afford. So many newspapers, for example, offer ads on their websites and will design them for you (usually through a third-party provider like Affinity Express). For example, we work with Journal Register Company to provide their customers with video services apart from all our other online advertising and marketing services.
43% of consumers now research online before making a purchase. 94% report that research positively influenced their decision to make a purchase. Whatever your product or service, you need to establish the best possible presence online or it is likely the research your potential customers conduct will turn up competitors instead of your business.
So, are you ready to have your customers find you online?