Keep Your Print Clients Happy, and Your Paper Vendors Happier
Keep your customers happy, and your vendors happier.
There is a national paper shortage and everyone is struggling. Well, maybe not everyone…
The owner of one print company I spoke to says she is getting preferential treatment of sorts when it comes to paper supply.
How? Why her company?
When I posed that question she shrugged and said, “I treat them better than I treat customers.”
That’s crazy talk! Aren’t we supposed to put the customer first?
As I dug deeper into her answers, one thing I learned was how she pays invoices received from her paper vendors immediately. This, she correctly believes, is the best way to say, “Thank you,” to her suppliers.
It also makes her a favorite client of those vendors and that can come in handy when there is a shortage.
Look, it’s a little thing, but a good vendor is as important as a good customer. And while you want those clients happy, they can only be that way when there is paper on the floor.
Say thank you to your vendors by paying their bills promptly.
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at firstname.lastname@example.org or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.