Just How Social Are Your Social Media Efforts?
Here are two suggestions of how to become more engaged, and to encourage others to do the same:
1) Personalize your communications.
This will probably strike you as counter-intuitive to this post. However, sending a hand-written thank you when one of your customers posts a comment on your blog site is one of the more social things you could do. Your customer will fall off his or her chair upon seeing that you took the time to write, “I appreciated your recent post on our blog.”
2) Look for occasions to compliment customers, prospective customers and strategic partners.
You’re following many companies that you feel an affinity toward. When one accomplishes something significant in your market, comment in several ways to show your appreciation—such as posting a comment on the company’s blog; retweeting the news release; mentioning the news in your next blog post; and posting the information on your Facebook and/or Linkedin page. Also consider asking the company to write a blog that you’ll post on your website with comments.
The bottom-line is, the more you engage your customers and prospective customers—as well as those that support your strategic initiatives—the more you will encourage engagement and increase your ability to make a point, take a stand, announce a new product or service, and increase your market presence. And that is what strategic marketing is supposed to be all about. It starts with being social.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.