It’s Not Too Late to Hit Your End of Year Targets!

You can still hit end of year targets – but only with the right strategies

Big customers take time to come on board. If you want more sales by the end of the year, it’s time to work with smaller and existing customers. Here are three strategies to help you win more sales at this time of year:

Consider an end of year incentive

This doesn’t have to be about lowering prices. Can you give a personal thank you such as a gift card if orders are laced before a certain date? Or can you add an upsell that is relevant to a customer?

Get customers to think about 2026

Some customers may be organized and have placed their December work already. But they may also be prepared to start placing some 2026 work early, especially with the right incentive.

Ask for referrals

Your network may know people who are struggling with last-minute projects. Be the one who can help these people out. Some may also become new customers.

Let me know what you think

Try these strategies out and share the result with me. And let me know if there are any other strategies you would add to the list.

Here’s a step-by-step guide to upselling

Check out my Easy Upsells guide. It is a simple 8-step guide and you can give it straight to your team. It’s yours from only $37.

As always, it comes with a cast-iron 30 day money back guarantee.

Also download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at https://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.

The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.