It's Not Over When It's Over
Conversely, a simpler project—such as updating or redesigning a website or brochure—may only require follow up with the client to determine if it netted positive feedback from internal and external constituents. A plan and agreement with the client on what the metric will be and then following up to ensure expectations were met or exceeded should be the rule and not the exception.
Regardless of whether your firm is becoming a true solutions provider or simply the best printer in your market, you should develop the mindset that “it’s not over when the job is over.” It’s over when you follow up with the metrics—regardless of how complex or simple they are.
Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.