It's Not Easy Being Green – But is it Profitable?
I think the lesson learned from Kermit is that it is okay to be green, and it can even be good to have it in your marketing message. However, if you are not competitive in the rest of the value proposition it is not going to put more on your bottom line. “It’s not easy being green” was an important part of Kermit’s brand and marketing strategy, and it worked for him. Don’t let the emotional attachment to being a part of the green movement take over sound business management and marketing.
Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.