It's Neither Programmatic Nor Print
By
D. Eadward Tree
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Can you really sell print adswithout the use of alcohol?
Programmatic print, which is mostly still a concept, involves selling advertising for printed magazines in the automated, highly targeted manner of many web ads.
Programmatic print ads would be delivered to a reader not based on the magazine she reads but on her specific interests and apparent intent to buy certain products or services.
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