It’s official. I am old!
“Don’t leave Clemson University until they have taught you to be an effective communicator.”
I wanted these crazy kids to understand the value of proper English in written and spoken forms. Abbreviations might be fine for sending a text message, but there is no substitute for getting a point across by using the right words in the right order.
I was never much a reader and didn’t understand why until much later in life when I learned about ADD and dyslexia. I leave that to my kids. My youngest daughter, Madeline, is so well-known at our local library that her walking in the front door is akin to Norm walking into Cheers. I envy her patience and book sense. She is, as we say in Boston, wicked smaht.
Sales is about solving problems. Print sales is about offering the right communications solution for a particular need. Equally important in understanding that the problem is effectively expressing the value of your solution.
Steve Martin said it perfectly: “Some people have a way with words. Other people not have way.” Being an effective communicator is not a gift as much as it is an acquired skill. Relying on spell check will only take you so far in life. It’s important that you acquire the rest.
Bill Farquharson has way. His sales training program, The Sales Challenge, will drive your sales momentum. Go to www.thesaleschallenge.com for more information or call Bill at 781–934–7036.
For further information, please visit BillFarquharson.com