Cheap Design Can Cost You
“We just released our new self-promotion,” the print service provider (who shall stay unnamed) breathed down the phone line. “It is just the most amazing piece. You have to see it.”
And see I did.
A few days later the piece arrived in the mail. Well, I assume this was it, as no personal note was attached, just the self-promotion and a preprinted “enjoy” sales note. If this was to entice me to call the company in question...I don’t think so.
Where do I start?
The rather sad piece was clearly designed in-house (no offense to professional, well-trained in-house designers). And as much as I would like to say this is the exception, unfortunately this printer is not alone.