Is Print Dead? Why the Question Just Won't Die
2) The tactile experience.
“As long as human nature remains in our need to touch, hold and feel, print will also remain,” said a very wise Brent.
Digital may sing and dance, but when I hold a good printed piece, it communicates in tangible ways that tablets and smartphones can’t. Print can be smooth or rough, thin or super thick, have a gloss or even raised and textured varnish, smell of paper and ink or suntan lotion. The screen always feels (and smells) the same.
And it is that tactile experience—used wisely and correctly—that gives recipients the feeling they possess something special. Something important. Something that was worth putting on paper. Something that stands out among the digital clutter.
So where did this forum lead me? To a revised set of New Year’s resolutions. My list now includes this:
I will find new ways of making sure each of my clients understands print’s ongoing importance. I will show them, via the creative examples I see every day, that print is very much alive (STILL!).
Feel free to borrow it.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.