Invisible Investments-Unseen Assets
How many times have you visited a business, where the service and quality was amazing and the place was impeccably clean? Then you pondered — being a business owner/manager yourself, "How in the heck do they sustain the quality and service each time I patronize this place, and how do they keep it so clean?"
Thinking this place is probably NOT in a "Mom & Pop" store (a small independent business)!
Businesses with beautiful showrooms, great quality and service, with a recognizable logo and brand colors are usually well-known, successful franchises.
These type businesses have an X-factor, those unseen investments that are actually invisible to their customers.
However, if you are a professional observer, like myself, and have spent years dissecting, developing, planning and implementing behind-the-scenes business process systems, it’s only natural that you’ve developed a kind of X-ray Vision, to see these invisible investments. I have even pointed them out to others, while I’m consuming products and services from their facility.
What are these mysterious hidden or invisible investments behind the curtain?
They are the written operational processes that have been carefully scripted, planned, implemented and sustained using a systematic approach. They have been categorized and organized into an Operations Manual.
Nothing these types of businesses do is left to happenstance!
They also use the latest technology to aid them in their organizational goals; but, technology alone does not explain their consistent great quality, service and housekeeping, because many small businesses have access to very affordable technology, and yet they remain disorganized and chaotic.
There are investments that must be made, in order to become one of the better businesses that can boast consistent quality, service and good housekeeping.
You know, the best part about these types of businesses is, owners don’t have to be ON-SITE for all the invisible systems to keep on working. Therefore, with these invisible systems in place, these owners have freed themselves from the day-to-day operations and are working ON their business growth, following their vision.
So, the next time you experience one of these organized businesses with the hidden investments, ask the owner or manager to pull back the curtain so you can see how it all functions.
Did I mention? Great Systems Work!
Philip Beyer, founder/president of Ebiz Products LLC and founder of Beyer Printing Inc. in Nashville Tenn., is a chronic entrepreneur, business systems analyst and consultant. Author of "System Busters: How to Stop Them in Your Business" and recipient of an InterTech Technology Award for the design and development of System100 business process management software. Beyer speaks to business owners across the country on how to bring lean, sustainable order to their businesses. Contact him at (615) 425-2652.