Introducing David Kang: New Chief Digital Officer of Affinity Express
Over the last several years, we have steadily been building capabilities in interactive services, ranging from display ads (static, animated GIF, Flash and rich media) to HTML email and website design to publishing search engine optimized content online. Research also points to this being a high-growth segment.
In the first quarter of 2010, the Interactive Advertising Bureau and PricewaterhouseCoopers found that internet ad revenue in the U.S. was up 7.5% over 2009 — the highest reported quarterly revenue figure for the industry to date. With so many people spending so much time online, this is but a natural shift. New research from BIA/Kelsey Group indicates that 97% of consumers are now researching products and future purchases online and Nielsen discovered an 82% increase in time spent on social networking sites in December 2009.
To lead a segment that has become increasingly important and which may determine Affinity Express’s growth path for the future, we have welcomed on board the newest member of our management team: David Kang, who is now executive vice president and chief digital officer at Affinity Express. David will establish an interactive business segment and expand our array of digital services.
Let me tell you something about David. He has more than 13 years of interactive agency experience and proven success in business and product development. Most recently, he was vice president of client service for TrueAction (formerly GSI Interactive), where he oversaw account management, capability development and business development. David established and synthesized client, consumer and competitor insights to determine the end-to-end digital strategy, implementation and post-launch management. He also led in the biggest new client wins in 2008 and 2009.