Interview with Julie Shaffer on the New Integrated Print Center

We asked Julie Shaffer, Vice President, Digital Strategies, about the newest resource for digital printing and integrated marketing, the Integrated Print Center.

Why did you decide to transform the Digital Printing Council into the new Integrated Print Center (IPC)?

 “Digital printing” has become mainstream, and today printers are using “integrated” techniques like QR codes and augmented reality. Our transformation mirrors the industry’s in a way—as our members transition their focus to integrated technologies, we do as well. The new Integrated Print Center is the place to educate our members and the marketing industry on all the ways print is relevant and is a key feature in the marketing community.