Interview with Julie Shaffer on the New Integrated Print Center
We asked Julie Shaffer, Vice President, Digital Strategies, about the newest resource for digital printing and integrated marketing, the Integrated Print Center.
Why did you decide to transform the Digital Printing Council into the new Integrated Print Center (IPC)?
“Digital printing” has become mainstream, and today printers are using “integrated” techniques like QR codes and augmented reality. Our transformation mirrors the industry’s in a way—as our members transition their focus to integrated technologies, we do as well. The new Integrated Print Center is the place to educate our members and the marketing industry on all the ways print is relevant and is a key feature in the marketing community.
What types of print professionals can find solutions on this new site?
Anyone who wants to take advantage of trends toward integrated marketing can find valuable, curated information on this site. If you are involved in digital and want to do more, this is where you can learn how—and the information is all in one place!
There are so many resources available through the IPC. What are some of the top benefits our members can look forward to?
- The Learning Center, which has white papers, Tech Reports, and more
- The blog that provides timely industry news
- Integrated Print Forum information for the latest on the annual meeting that explores all things integrated
- PRIME and Test Drive Tools offer training and implementation of integrated marketing campaigns
If you could describe the new IPC site in three words, what would they be?
Discover more integrated print information and go-to resources to transform your business at the new Integrated Print Center, www.printing.org/ipc.