Increase Your Sales: Be a Duck
There are two key premises to this 250 word blog:
#1: Your customers, prospects, and coworkers can hear every emotion you are having;
#2: Ducks have short memories.
Okay, let’s put these two thoughts together so that we can get on with our day...
First, it’s important that you know this: Try as you may to do otherwise, you are an open book emotionally. Let’s say you were driving to work and some obnoxious driver with a “Belichick/Brady 2020” campaign sticker on the back bumper cuts you off and then flips you the bird. This combination of actions, coupled with the fact that you didn’t get a very good night sleep last night and your cat decided to start singing the song of his people at 4 a.m., has made your morning mood “less than.” This is the basis of the attitude that you will bring to your selling day. It’s an anchor that you will drag behind you on every call, like it or not.
Meanwhile, two ducks paddle around the pond and when a retired print salesperson throws the last piece of his croissant towards them, they eye each other and race towards it, arriving at the same time. As if it was the OK Corral, a fight ensues. Very quickly, the third duck swims over and solves the problem by eating the French pastry. The two disagreeing ducks turn and swim away, then stop, flap their wings furiously and in doing so, shake off their disagreement. It’s a small pond, and in short order they find themselves swimming past each other. One gives a nod and a quick, “sup?” The other responds, “yo” and they get on with their day. There is no trace of any ill will. The past is behind them and they move on.
Humans have a built-in DVR and use it to replay the past over and over again. When your scratch ticket comes up a winner, that’s a good thing. But when you mull over a lost bid, spilling coffee on your best suit, or an encounter with a typical Boston sports fan/driver, you drag that ill will into your sales day.
Be a duck. Shake it off. Learn from it if a lesson exists, and then, just keep swimming...
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