Inbound Marketing: A Cost-Effective Strategy for SMB Marketers

If there's one thing that holds back most small business marketers, it is tight budgets. Outbound marketing events like trade shows, direct mail and telemarketing are extremely expensive. At the same time, they do not have enough metrics built in to calculate return on investment. Digital marketing is like a knight on a white horse. It offers everything that a marketer could dream of: brand promotion, conversation, business leads, easy entry and exit routes and low costs. With that in mind, here are five easy tactics for successful inbound marketing despite low budgets and small teams.