In the Name of Print: How Printing Industries of America and our Affiliates Are Fighting to Promote the Value of Print (Part 2)

Through this series of blogs, the campaign leaders of Value of Print, Choose Print, and Print Grows Trees are revealing the effects these campaigns are having on the industry and how they’re fighting to help educate print buyers.

In Part One Lisa Rawa, Vice President of Marketing for Printing Industries of America, gave insights into the successful Value of Print campaign, including reactions from industry members. Here in Part Two, we travel to Printing Industries of America’s southern California affiliate, Printing Industries Association, Inc. of Southern California (PIASC), and their solid campaign to educate consumers about print.