Improving the Image of Marketing
Back in June, I attended Hubspot’s Executive Playbook to Inbound Marketing & Sales and it was an interesting morning of sessions that was kicked off by Jessica Meher, the company’s head of enterprise. She pointed out that marketers have a huge image problem. She shared research that indicated 75% of CEOs do not think marketing generates revenue or sales opportunities for their businesses. A Gallup poll that asked consumers to evaluate the honesty and ethics of different professions revealed that advertising practitioners rank below lawyers and stockbrokers (and just above members of congress and car salespeople).
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