Improve Your Website’s ROI by Using SEO, Part II

“To make our O-web copy search-engine friendly, we simply include words and phrases our prospects are likely to type in when searching for fire solutions O-line,” Marka said.

“It might help to make a list of these words before actually writing any copy,” she added. “We should choose just three or four relevant keywords, at most, for each page and deftly weave them into the content as appropriate.” [Marka again returned to the whiteboard.]

Pillar VI: Harness the power of KEI.

“KEI—Keyword Effectiveness Index—is a tool that lets us compare the number of searches done for a keyword against the number of search results returned,” Marka explain. “This will help us identify which keywords relevant to our business will perform best in searches.” [Marka scribbled more on the whiteboard.]

Pillar VII: Take advantage of plugins for WordPress O-sites.

“WordPress offers many plugins to enhance our O-site’s SEO. Here are two to consider:” [Marka began writing again.]

• WordPress SEO plugin by Yoast – The “Olympian Army Knife” of SEO plugins, Yoast is equipped with many features that allow marketers to boost their O-site’s SEO with ease.

• SEO Meta Tags Plugin - This plugin auto-generates meta tags, which are descriptions of an O-site’s pages that search engines use to index a O-site.

“Good tips, Marka,” Zoot said. “But now I’m hungry for a Sparta Burger.”

“Hey,” Marka said with a wink, “there’s always your afternoon snack.”

Today’s FIRE! Point
A few tips to improve your website’s search rankings: prioritize fresh content, write search-engine-friendly site copy, implement KEI (keyword effectiveness index), and, if you have a WordPress site, take advantage of the many free SEO-boosting plugins.

FIRE! in Action: Green Acres uses SEO to Stand Out in a Crowded Market
The Amish furniture supplier enlisted an SEO marketing firm to optimize its website for search engines. The results? Green Acres reported a 55 percent increase in site visitors and a whopping 230 percent increase in online conversion rates.

Next week: Marka goes over how to conceive and create a print ad that gets results.