Important Metrics for Mobile App Analytics

Brands are investing more on mobile to reach their customers, especially younger demographics but this is a different world than the web, requiring different methodology and metrics. Mobile offers targeted reach, but it is essential to track performance and optimize campaigns for the best returns. Regardless of the platform(s) your apps live on or the tools you use, you need to be able to acquire and engage your target audience and closely monitor the outcomes of your marketing actions.