Implementing a Successful Direct Mail Project Is as Easy as 1-2-3
Business owners should not think their work is done once they send out their mail pieces. Savvy business owners track the performance of their direct mail campaigns to improve the effectiveness of future projects. Direct mail pieces have many different objectives. Some are designed to increase sales, while others aim to improve foot traffic or name recognition.
There are several ways to track a campaign’s performance. Following up with new customers with a simple “How did you hear about us?” can help companies evaluate their advertising campaigns. Including a coupon only redeemable in-store can also help businesses track the performance of a direct mail piece.
Analyzing the performance data of advertising campaigns helps business owners make changes to improve the effectiveness of their direct mail projects. Even minor modifications can make a big difference to the ROI of a print mail campaign.
To get started on your next direct mail campaign, contact Matreks Printing today at 952-746-4010.