If the Marketplace Is Constantly Changing, Why are You Standing Still?
Your new user group will gladly provide tips, suggestions, ideas, needs, skills and services just to make your “app” better. Little will they realize that by making your app better, you will gain new business and profit. Hah!
After all, we live in a world of constant change and diversification, as well as creative and innovative construction and destruction. We live in a world that innovates on everything (how many iPhone versions have been introduced, or Android’s?).
Thinking and positioning your enterprise like an app will also allow you to keep your skill set at the highest level, since you will not need to make a change based on your needs, you will make changes based on your users who instruct or suggest to you what changes to make.
Swimming in a sea of constant beta (thanks David Berkowitz and http://adage.com/article/digitalnext/cmo-s-indispensable-buddy-technologist/243094/?goback=.gde_2844_member_272052167) also allows you to change partners and add collaborators (if you follow this blog I am very big on collaboration). Perhaps from those interactions, you may find a new client, vertical sector, product, or service that will add to your profitability.
Here are some questions to ask yourself to get this project going. Standing still is really falling behind.
- How close do you and your developer (sales team, production team and management team) work to make this version, your updated app, the very best it can be?
- What does your app look like? What version are you about to introduce?
- How high or low are your user ratings? Is your app available for use on multi-platforms?
- Need help, that is what I am here for—firstname.lastname@example.org or (917) 597-1891.
With respect to the 34th running of the America’s Cup, remember this famous quote regarding the early days of the America’s Cup event: “Your Majesty, there is no second.” There is no second place when attracting clients to your business.
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.