i2live report: Paper Products-Environmental marketing best practices

To ensure that environmental claims for paper products are accurate and verifiable, companies can turn to ISO Type I environmental claims to guide their eco-labeling efforts, said Phil Riebel, President and CEO of Two Sides U.S. Inc., in an i2live webinar entitled, ?Paper Products?Environmental Marketing Best Practices,? on April 10. ?Our argument was that many of the claims were misleading to consumers and were not backed up by credible facts,? Riebel said. ?Accurate claims are important to gain the trust of consumers and to establish a fair playing field in the competitive business world.?