I’m Done with Horrible Sales Presentations
You don’t have a staff of writers who spend the day writing your monologue. You don’t have someone who prepares your cue cards and then hold the cards while you present to your prospect.
I have made hundreds (perhaps low thousands) of team sales calls with failing or rookie salespeople and witnessed their horrible sales PRESENTATIONS.
No one was ever organized. My sales minions were rarely interesting. Most of them failed at being entertaining. Of course, you guessed it, these folks’ presentations were mostly incomplete and they were not remotely persuasive.
My next blog will detail the advantages of my new approach to sales calls—it’s a sales conversation, and I will discuss the points where most salespeople fail. One notable failing is in the art and science of persuasiveness that was first taught to us by Socrates. If it wasn’t Socrates, then it was one of the Biblical characters like Jesus Christ or Moses. I’m including them here so as not to incur the wrath of my born-again readers.
See you next week. In the meantime, try to spend the week out there selling something. Your owner has press payments to send to the bank.
Oh! Remember to start the day by watching the little boy’s video. You owe the MañanaMan a real big thank you.
Now, get out there and sell something!
Harris DeWese is the author of "Now Get Out There and Sell Something." He is chairman/CEO at Compass Capital Partners and an author of the annual "Compass Report," the definitive source of info regarding printing industry M&A activity. DeWese has completed 100-plus printing company transactions and is viewed as the preeminent deal maker in the industry. He specializes in investment banking, M&A, sales, marketing and management services to printers.