Love of Print Is Secret to Dscoop’s Success
We want Allegra Network to get in on some of this action, so we just placed an order for a new HP Indigo model for our corporate center and will be at Dscoop again next year.
We have many great suppliers in this industry that are bringing us great technology. This includes HP, Xerox (an iGen4 also was just ordered for network), Ricoh, Konica-Minolta, EFI and, yes, even the offset press manufacturers such as Heidelberg are bringing us great new technology. If we look at the light at the end of the tunnel as a new horizon and not an oncoming train, perhaps we can find our own reason to fall in love again.
We have pounded the drum loudly about the opportunities available to us in marketing. It is interesting to note that the vast majority of the educational topics at Dscoop were about all things marketing. Perhaps that’s why all those people are smiling and are still in love with the industry. It’s not just about print anymore.
In the spring, a printer’s thoughts turn to...or should turn to love…of the industry!
Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.