HP’s New Global Marketing Campaign
The global marketing campaign was developed in collaboration with agencies Creature, Designkitchen, Edelman, Goodby Silverstein & Partners, McCann Erickson, Omnicom Media Group and Publicis. That’s seven agencies to pull off one integrated marketing campaign.
Obviously, HP is interested in leading the industry with its new products and taking advantage of the integration of media that has been exploding during the past few years including touchscreen, tablets and related cloud services. Time will tell how effectively this campaign resonates in the market.
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Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.