HP’s New Global Marketing Campaign
HP’s new “Everybody On” global marketing campaign celebrates how people around the world are using HP technology to pursue their personal and professional passions. Are they discovering this now or are they revealing a new trend? After reading and listening to the campaign, it looks like both.
The entire campaign is spread across many different types of media—including print, broadcast, online and social media—and builds on the theme: “The Computer is Personal Again.”
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.