How You Say It is as Important as What You Say
• Figure out what your key audience wants to learn the most about and make that the center of everything you do. Highlight it. Don’t feel the need to build up to a magical crescendo, as if you’re writing a symphony. E-communications is about making critical information easy to find.
• Track the traffic on your website. Figure out what people spend the most amount of time looking at and push to the back topics they are less interested in, or consider eliminating them altogether if they’re ignored. Don't keep sacred cows!
In software development, it is just as important to figure out what functions not to include as which to include. No one likes to have to weed through confusing amounts of information.
The critical mass of all of this is to develop meaningful relationships with your customers and future customers. Making it easy for them to “talk” with you is at the foundation of a strong relationship. To accomplish this, it’s essential that you build a platform they will enjoy, vs. pushing your product sales messages too hard.
Remember, be creative and persuasive, but not overly aggressive.
Tom Wants To Hear Your Branding Issues:
Tom Marin, Managing Partner of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips - as well as the latest trends. Tom also welcomes emails, new LinkedIn connections, calls to 407.330.7708 or visit www.marketcues.com. How can he help solve your branding issues?
Note: If you are a printing company or product/services company serving the print-media market, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.