How to Turn a Problem into a Loyal Customer
So, what’s the lesson here? Should we pray for problems to occur? In a way, yes! Errors are inevitable. How those errors are corrected speaks directly to the character of the vendor and the quality of the relationship.
Years of incident-free transactions can be destroyed by one poorly handled mistake. In an instant, a loyal customer becomes a Yelp-raging image destroyer.
They say that sales begins when the customer says, “No.” Well, service and loyalty building begin when the client says, “Houston, we have a problem.”
Check out Bill’s new “Tuesday eWorkshop - Selling and Marketing Digital and Variable-Data Printing” at www.AspireFor.com or call Bill at (781) 934-7036.