How to Work with Designers
Once in a while you work with a designer who can take your "I want something pretty, but corporate, and use our brand colors but do something different and fluid" and turn it into a fabulous design. (Thanks, Mel!) But lets face it, that's really rare. So here are some tips for marketers and business-owners on working with web or graphic designers (whether they are employees, freelancers or a business services provider).
Give detailed instructions.
This is the most obvious but also most important tip. Especially when you start out working with a new designer or provider, make sure you write down every little thing you can think of. Here are some common aspects I often forget to specify:
- The size of the design (in pixels or inches or whatever works for you)
- The purpose: Is it for print or web? Will it be used in your blog and have to fit into the blog column? Is it a direct mail piece that has to fit into a certain size of envelope?
- Do you have preferences on how the design should be laid out? How many columns? How much space should the image take up?
- When do you need it?
And make clear what you can't do: e.g., change the colors in your logo, use serif fonts, or whatever your guidelines are. Which brings us to...