How to Use Social Media to Promote Your Personal Brand
Social media is an important part of selling print
Any sales person who is not using social media should be!
How do promote your personal brand on social media?
This is the easy bit! You need to have a great social media profile. You need to post regularly in a way that engages your audience and tells them a little bit about you. It’s not just about selling print. And you should link to other places where you are featured.
What do you talk about?
This is the hard bit! After all, it’s about you rather than selling print. However, it is still fine to talk about what you offer in moderation. But you should mix it with other useful information for your audience. It is also important to share some personal information about you. This need only be as much as you are comfortable with. It can be work personal information rather than home personal information. But it should communicate a little bit about you and your values. The important thing is to be authentic and true to yourself.
Why do this?
Here are three simple reasons. Firstly, it is a great way to attract warm prospects. People who find you, trust you and end up making the first contact. Next, it will help you enormously when your prospects decide to research you. Finally, it is very useful if you are trying to build up a useful business network in addition to a network of prospects.
How do you create a powerful social media profile?
Check out Five Steps To Creating A Social Media Profile That Generates Business. You’ll find a practical five-stage process.
Here’s the link: https://profitableprintrelationships.com/online-training-resources/five-steps-to-creating-a-social-media-profile-that-generates-business/
Also check out how to sell print successfully online by downloading my free e-guide “Ten Social Media Rules For Print Sales People” right now at http://profitableprintrelationships.com/social-media-printing-marketing/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively. It’s free and you can unsubscribe at any time.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.
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- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
