How to Turn Your Website Into Your Top Sales Rep
3. Mobile Friendly Design
The world is now mobile and that includes your customers. With increasing numbers of people accessing the Web on mobile devices, building a responsive Website that looks good across a range of devices is paramount. If your customers access your Website while they’re out and about and it doesn’t display well and clearly, they’ll go to a site that does and you’ll lose the sale.
4. Simple Ordering
If you’re providing your customers with the ability to order from you online, the process should be quick and easy with no bottlenecks or frustrations. Online ordering is a staple of many print businesses these days, as it gives your customers an instant and convenient way to get their projects started with you. Your online ordering system needs to be responsive and easy to use. That means the order management system that you choose to process your online orders needs to be sophisticated, powerful and customizable. The better experience your customer has with your Website, the more likely they are to think well of your print business and keep coming back to you. Your Website is a valuable business asset, so make it as user-friendly and intuitive as you possibly can.
5. Provide All Necessary Information
Visitors to your site are looking for information. As well as providing a clear and engaging introduction to your business and what you can do for their print needs, make sure any other information they might want is close at hand. From your opening hours to the exact services you offer and your pricing, everything they need to know should be accessible quickly and easily.
John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.