How to Steal a Customer
You: “If there is one truth to the print industry today, it’s that there is always a lower price out there. However, there’s a difference between price and value. I hope I have made enough of an impression on you to warrant a return visit so that we can talk about what else you got going on.”
Customer: “Do you have your calendar in front of you…?”
And that is how you steal a customer!
Bill Farquharson is a Vice President at NAPL. His training programs can drive the sales of print reps and selling owners. Check out his Sales Resources page and contact him at (781) 934-7036 or firstname.lastname@example.org