How to Plan Your Summer Selling Activities
In yesterday’s sales tip, I told you to create a sales plan unique to the time period of July and August. That is a nine-week span, culminating in Labor Day and the beginning of the three most important selling months of the year.
But, what should that plan look like?
Let’s begin with the end in mind: Your goal is to create a specific set of sales actions and keep yourself focused on meeting daily goals. This will get you from where you are right now (reading this blog) to where you want to be (set up for sales success).
That means you’ll have to come up with those action items.
To help you get there, here are four questions that demand answers:
The first one, I have already posed: Where do you want to be on Sept. 7, the day after Labor Day? Answer that in tremendous detail from both a business and personal standpoint.
Then ask …
2. Where will my new business come from? New from existing? New from new? You must grow and these are the only two options. Again, start general and then get very specific.
3. How and where will I get better? There is no finish line to sales education. Where are your weaknesses? What are you reading?
4. Priorities: If I get nothing else done, what will I want to accomplish? And finally, you need a plan for what to do if you plan fails. At bare minimum, what do you want to get done?
These questions will help you generate some thoughts. With July 1 just two days away, you really should get going and find your answers. But I tell you what …
Go ahead and take the entire week to think everything through. Assume you’ll engage your plan on Tuesday July 6.
Four questions should yield dozens of answers if you do it right. Continue to curate your plans and get them down to specific activities.
The best of the best think this way.
Starting now, so do you.
Bill Farquharson can be reached at 781-934-7036 or through The Sales Vault at BillFarquharson.com.
Bill Farquharson is a sales trainer for the graphic arts. Email him at Bill@AspireFor.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault are available at BillFarquharson.com.