How to Outsource Ad and Marketing Production
Last week, I explored why it makes sense for promotional products businesses to outsource production of ads and marketing materials. But if you have decided that outsourcing might work for you, how do you go about it? Here are some things to keep in mind.
When considering outsourcing, a great place to start is with a review of your marketing plan for the year. It will most likely have a multitude of activities including: your website (maintenance and updates or a complete re-vamp), events you will attend, updates to your catalog or creation of new catalogs, email campaigns, ads on other websites or in print publications, new product launches, announcements, blog updates, press releases, “specials” you need to promote, and more. Some of these--particularly the ones for which you lack in-house expertise, or those that are ongoing and time-intensive--might be prime candidates for outsourcing.
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