How to Market Your Facebook Business Page

As more of our marketing efforts get centered on e-customers who meet, shop, share and live their virtual lives on various social media, it becomes that much more important to build a brand that connects with them in their comfort zone. Most businesses today build their Facebook profiles to have conversations, announce promotions and be part of customers' special moments, but it is not easy to elicit responses from an audience that is exposed to so many brands. How can small- to medium-sized businesses use Facebook as a marketing vehicle to effectively engage and interact with their audience? Here are eight tips to do it successfully.