How to Market Your Facebook Business Page
1. Develop a strategy: According to David Meerman Scott, author of The New Rules of Marketing and PR, "Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it." We need to have a strategy in place that helps us fully explore and utilize the medium, while keeping efforts focused on the goal. To grow your business and fan base, ensure your Facebook wall reflects your short- and long-term goals at all times.
2. Understand the platform: Facebook as a vehicle is constantly undergoing changes to connect with its audience in the least intrusive manner. You have to understand the ecosystem, its features and how you can highlight your brand in a contextual way. You might not get the complete benefit with only half-knowledge of Facebook. Activities like posting about events (either online or offline), uploading photos of products and employee activities, updating statuses or announcing new products or services will require that you understand the capabilities of the page and determine which features will benefit your brand the most.
3. Share information about you: Many times, companies go into a flurry of activity on their business page without fully utilizing the "About" section of the profile. As the page showcases only the first part of this section in the view, make it as interesting as you can to inspire curiosity. This is the first step in exciting a Facebook audience so they visit your website and end up becoming customers. Consider the "About" information space your elevator pitch. Use it to concisely explain who you are and how your company provides value.