How to Market with Hashtags on Facebook
They are also used informally to provide context in messages, as in using words to express humor, excitement or other emotions, for example: "Happy #Earth Day! #Recycle #Restore" or "It's my 100th blog post!! #Excited"
How do you use hashtags on Facebook?
Facebook launched the use of hashtags on June 12, 2013 and shared the following message on their blog:
Hashtags are now available to a small percentage of people and Pages on Facebook and we will roll them out more broadly in the coming weeks.
Here is what marketers need to know:
- If you are already using hashtags in an advertising campaign through other channels, you can amplify these campaigns by including your hashtags in Facebook advertising. The same creative best practices on Facebook still apply—compelling copy and photography that is in the brand voice works best.
- Any hashtags that you use on other platforms that are connected to your Facebook Page will be automatically clickable and searchable on Facebook.
- Like other Facebook marketing tools, hashtags allow you to join and drive the conversations happening about your business. We recommend you search for and view real-time public conversations and test strategies to drive those conversations using hashtags.
- Hashtags do not impact your distribution or engagement in News Feeds on either desktop or mobile. We recommend you continue to focus on your existing campaigns to drive your most important business objectives.
On Facebook, as soon as you use the # symbol, a blue box will appear over your tag. Then click Post. Your tag will appear in bold within your status updates. Hashtags will give more relevant results to Facebook Graph Search. It is important to use trending hashtags in your posts to increase the chances of them being grouped under popular topics and showing up in searches of more and more social media users. Here are some tips for using hashtags: