How to Hire the Best
Like many of us, my workday is interrupted by the “ping” of incoming email. And like many of us, I respond by looking up, taking note of any action required, and then returning to the task at hand.
Last Wednesday, the email that came in was from LinkedIn and it was informing me that a company in the Boston area had just posted a job for a Sales Trainer. Now, I am not interested in leaving my current employment situation. As the sole employee at Aspire For, I enjoy perks that could not be replaced if I were to go back to seeing my name on the back of a check instead of the front.
Still, my ADD kicked in and I clicked in to check out the job. What I saw was fantastic! It was fantastic not because of the money or the company. It was fantastic because of four bullet points found under the job description’s Personal Qualities section. Check them out:
- Has a reputation for initiating ideas and programs presenting options, not just delivering what is requested;
- Has a strong appreciation and regard for the challenges, pressures and stress that continually surrounds an organization;
- Is politically sensitive and savvy but not political;
- Has a high level of curiosity.
Are those not great?
If you want to be the best, you must hire the best. In order to hire the best, you’ve got to attract talent. Go ahead and list your job and by all means, use the traditional language. As the fabulous Kelly Mallozzi says, "if you keep doing what you’re doing, you will keep getting what you’re getting."
Or, if you want to catch the attention of someone who is truly special, stop playing the game that we’ve always played.
Break the rules. Write your own.
Bill Farquharson can be reached at (781) 934-7036 or firstname.lastname@example.org
Bill Farquharson is the president of Aspire For and is a sales trainer for the graphics arts industry. Email him at email@example.com or call (781) 934-7036. Farquharson is also the author of the book, "The 25 Best Sales Tips Ever!" which can be purchased on Amazon. For more information, go to www.25BestSalesTipsEver.com