How Talking About Fruit Made Me Want to Buy from a Printing Company
Catching a buyer’s attention in under 30 seconds can be hard
I was running a sales workshop recently. I always start by asking people to sell their company to the rest of the room. Amongst all the delegates at the session there was one message that really stood out.
This was the message:
“We print on anything apart from fruit”
Having had sales pitches from over 1,400 printing companies over my buying career, I am now battle hardened. Most sales messages pass me by as I have already heard something very similar.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."