How SEO Can Put Your Business at the Top of Search Results (Part III)
“Is Oogle Adwords easy to implement?” Org asked.
“Is it pricey?” Numo demanded.
“To get started with Oogle Adwords, we compile a list of keywords relevant to our business: torches, matches, flames, fire-lighting service, etc. Then, we select a bid amount for each keyword based on our budget. If our bid is high enough, then our ad will appear,” Marka explained. Turning her head toward Numo, she added, “Don’t worry, Oogle Adwords lets users easily cap a daily spending amount. And we can bid on as few or as many keywords as our budget allows.”
“The last step is to craft pithy, attention-grabbing ads that will display when people search Oogle for these keywords,” Org chimed in. “These ads must attract those who will be searching for terms relevant to our business.”
After a moment, Zoot raised a hairy, immaculately combed eyebrow and suggested, “FEI, Inc: Torch-lighting Services Leader. High-quality Match Provider.”
“Couldn’t have said it better myself,” Marka agreed enthusiastically.
Today’s FIRE! Point
Search engines deem highly-trafficked websites more important in page rankings than lower-trafficked ones. One way to get new traffic involves implementing a Google Adwords campaign. Google Adwords is a program in which ads that link back to your company’s website show up in search-engine results for keywords you’ve selected. Adwords campaigns are very budget-friendly and you can easily cap spending amounts.
FIRE! In Action: Altercare of Ohio Boosts SEO, Boosts Sales
The medical rehabilitation and assisted-living services company optimized its website for search engines by building outside links, creating more keyword-friendly page content, and improving the site’s conversion pages. As a result, the company increased the number of unique visitors to its website by 20 percent and, even better, increased its conversion rates by 154 percent.
Next week: The FEI tribe discusses the last element of good SEO.