How SEO Can Put Your Printing Business at the Top of Search Results (Part II) -T.J. Tedesco

By T.J. Tedesco

“We can title our torches O-page: ‘Durable, weather-proof, flexible fire torches,” Zoot interrupted.

“Exactly!” Marka quickly agreed.

“How is ‘Matches are convenient, for lighting fire on the go’ for the title for our matches O-page?” Org asked.

“Yes!” Marka agreed again.

“So our old practice of giving every O-site page the same title ‘FEI’ is not a best practice?” Numo asked, already knowing the answer.

“No,” Marka said. “And we’ll never do it again.”

Today’s FIRE! Point
Search engines are where many consumers and businesses begin their buying journeys. Ensuring your website’s prominence in various search engines is paramount to getting it noticed by interested prospects. Webpage titles are one of four key elements that determine an O-site’s search engine rankings. Therefore, make sure your webpage titles are relevant to the various products and services you’re trying to sell. Your page titles should accurately describe the web page’s content as succinctly as possible.

FIRE! In Action
Private MD Lab Services Uses SEO to Boost Website Traffic
The medical lab and blood testing organization used SEO tactics to increase its organic search traffic by 319 percent.

Next week: The FEI tribe discusses another element of good SEO.

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Business Management - Marketing/Sales

T.J. Tedesco Author's page T.J. Tedesco is a sales growth, business strategy, marketing and PR consultant operating at the intersection of clear vision, compelling content and effective outreach practices. For nearly two decades, T.J. has been an independent consultant and sales growth team leader. Previously, he sold commercial printing, graphic arts machinery and supplies, and finishing and bindery services. T.J. helps North American companies with content development, Web and print design leadership, nurture marketing programs, sales coaching, sales team alignment and business strategy. Since 1996, T.J. has worked with more than 100 clients on retainer, 80 percent in the graphic arts industry. T.J. is author of "Win Top-of-Mind Positioning," "Playbook for Selling Success in the Graphic Arts Industry," "Fire! How Marketing Got Hot," "Direct Mail Pal" and four more books published by PIA. He can be reached at (301) 404-2244 or tj@tjtedesco.com.

How SEO Can Put Your Business at the Top of Search Results (Part II)