How SEO Can Put Your Business at the Top of Search Results (Part II)
“We can title our torches O-page: ‘Durable, weather-proof, flexible fire torches,” Zoot interrupted.
“Exactly!” Marka quickly agreed.
“How is ‘Matches are convenient, for lighting fire on the go’ for the title for our matches O-page?” Org asked.
“Yes!” Marka agreed again.
“So our old practice of giving every O-site page the same title ‘FEI’ is not a best practice?” Numo asked, already knowing the answer.
“No,” Marka said. “And we’ll never do it again.”
Today’s FIRE! Point
Search engines are where many consumers and businesses begin their buying journeys. Ensuring your website’s prominence in various search engines is paramount to getting it noticed by interested prospects. Webpage titles are one of four key elements that determine an O-site’s search engine rankings. Therefore, make sure your webpage titles are relevant to the various products and services you’re trying to sell. Your page titles should accurately describe the web page’s content as succinctly as possible.
FIRE! In Action
Private MD Lab Services Uses SEO to Boost Website Traffic
The medical lab and blood testing organization used SEO tactics to increase its organic search traffic by 319 percent.
Next week: The FEI tribe discusses another element of good SEO.