How Printers Are Transforming: The Heritage Printing & Graphics Story
4. So what influenced your decision to get back into the business full time?
By 2008 I had been away from day-to-day operations for three years. During that time I was able to see our industry and other similar verticals in the market from a completely different vantage point. I began to see opportunities for our business expand through some of the new things I was learning in my newly adopted hometown of Charlotte, like wide-format printing, event signage and displays, retail point-of-purchase, and custom interior and exterior graphics. I knew we had huge potential for success in this new marketplace if we really went after it aggressively.
5. What was it like in the beginning for your newly transformed business?
We opened the doors to our first wide-format production facility in Charlotte, NC, in November of 2009. The early days of this new venture were both exciting and terrifying. It was like starting all over again. There was so much to learn. After so many years of being the guy with all of the answers, I was now the one with most of the questions.
6. And how did you get past these hurdles?
By learning to become comfortable with being uncomfortable. To be successful these days you have to learn something new every day, stretch yourself. You have to have an open mind as to what your company and its clientele may look like in the future.
7. So did your existing team easily adopt the changes that you implemented?
During the past six years I have seen our staff members in Maryland go from being highly skeptical about the investment I was making in wide-format technology in Charlotte to now embracing it as a valuable tool in meeting our customers’ marketing and communication needs. After just five years of implementation, wide and grand-format production represented more than 40% of our business revenue last year and may exceed 50% for the first time by the end of this year.