How a Printer Broke My Heart
And from time to time you issue news releases, I’m sure of it. You make sure your prospects get updates about your new processes and equipment, maybe new staff members who bring needed expertise. Perhaps your company supports a local charity or two, and that’s definitely worthy of a release.
You should be thinking of a corporate Facebook page, if only to be present there and post updates every so often. It’s free—just like Twitter and LinkedIN and YouTube are.
Speaking of which, if you’ve an employee who’s especially good in front of a camera, you might be posting mini videos of him or her describing a particular process or application that your market will be impressed by. If you’re a specialty shop—like a finisher, for example—videos are perfect for you!
Direct mail campaigns are no brainers for printers as well. If nothing else, a printed reminder of who you are and what you can do helps market your firm. [Last week I got a jumbo “Thank You” card from my resource for the PBI Boston conference tote bags. I loved it! It put a smile on my face and gave me another reason to recommend his services.]
Here’s my point: word of mouth doesn’t cut it anymore, not in this business. There are so many ways to promote your (our) services, we now have the luxury of being able to pick and choose which ones suit us best.
Don’t go breakin’ my heart. Please pick a few.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com